Services

Your marketing copy is essential to growing your business. Consumers spend more time researching before making a purchase decision. In the B2B world, reports have shown that many buyers research online extensively before even contacting a salesperson. Becoming a trusted source of information on your products, services and industry is more important than ever before.

Great copy includes compelling and actionable content on your website, in your email campaigns, ads, sales pages, white papers and customer success stories.

Copywriting services include:

• E mail campaigns – Well written emails can generate more sales by creating more leads, renewals, registrations or online purchases. I will strategize with you to develop campaign plan and writing each email according to the plan.

• Website copy – Website copy needs to be concise and instantly engaging. Your website visitors will not spend time to discern your message. I will strategize with you to develop key messaging and then write pages that will engage and convert visitors.

• White papers – Customers look for informative content to help them make better purchase decisions. White papers are a great way to help your prospects, create trust and position yourself a thought leader. My service includes researching the topic, interviews with company subject matter experts, and writing a compelling and informative piece that prospects and customers will rely on.

• Case studies – A great way to illustrate your products and services is when a customer tells how you solved a problem they were faced with. A case study (customer success story) can show prospects how you can solve the issues they face. My service includes an interview with the customer, writing the case study and ensuring approvals from both you and your customer.

• Newsletter articles – Do you send regular newsletters, electronic or paper, to your customers and require help in creating content? I will research and write articles within your specifications.

Have another copy writing need? Contact me and we can discuss it!

Specialised business sectors include:

• Wholesale distribution
• Heath care and scientific
• Charities
• Photography
• Small and medium sized business

I can also assist in developing marketing plans for small and medium sized businesses.

To learn more about how I can help grow you business with clear, concise and sales driven communications, contact me at 416 998-5873 or kenjure@sympatico.ca